pRODUCT Design Project with Proctor & Gamble
Collaborate with P&G to explore new products, services, and experiences related to new and existing consumer packaged goods in ecommerce.
Human-centered Design Studio (DSGN 401-1), Northwestern University
MS Engineering Design Innovation, Fall 2017
*Project details are under confidentiality
goals going in
The goal of this project was to understand consumers behavior to find tension and solution spaces for product design.
what was the process?
Visit consumers home to acknowledge their stories and observe real life consumer and product interaction.
Discover Consumer Tensions
Gather information from various interviews and observations to create consumer tension around the core insights.
Create low-fidelity prototypes for consumer testings. Prototypes include look-a-likes and proof of concepts.
Iterative Design Process
Design process iterated and revised through multiple consumer testings. Prototypes become more specific and refined through each iteration.
What was the results?
We were able to deliver...
a journey map of the products life-cycle
summary of consumer behavior and key tensions
prototype iteration results
consumer pitch through story boarding
mid-high fidelity final prototype (3D Printed)
leap solutions for future consideration